This course is focused on introducing students to the vital and exciting function of retail merchandising. Retailers everywhere today, rely heavily on merchandisers, to ensure that their products are always presented as attractive and accessible as possible to customers on the shopfloor, and at the point of sale. Merchandising fulfils many vital functions in a retail store – but its primary function is to maximise the retailer’s sales.

Introduction to Merchandising covers all the essential principles and practices of the retail merchandising function, and its critically important role within the retail industry. It also shows how merchandising can open doors for you into other related jobs in retail and marketing! The material is presented in a conversational, practical way, with fun, stimulating exercises and illustrations throughout – to make this course come alive for you!