Converting people to your brand, or getting them to buy your product or service is now so much more complex. Paid media, also known as performance media, enables companies to target the right people, at the right time.

Our paid media short course will teach you how to master the skills to leverage Digital Paid Media to market your brand, and achieve the best results. Learn how to drive focused, well planned, and cleverly executed campaigns with compelling calls-to-action. As one article put it, if owned media is the destination, then paid media is the vehicle for getting people there.

This course will teach you how to use digital channels and platforms as a powerful promotional tool by targeting the right audiences – based on demographics, occupation, interests and locations.