TTRO Case Study

DIGITIZED INTERVIEWS FOR DIGITAL DESIGNERS!

TTRO-Logo

Engagements: 7 173

Applications: 444

Shortlisted: 69

Interviewed via WhatsApp: 51

Hired: 2

Turn around time: 4 weeks

About TTRO

TTRO is an innovative leader in the digital education space with a team of passionate and talented individuals. They share the values of The Knowledge Trust of having care and respect for all people, creating quality solutions and most importantly loving what they do. TTRO’s main objective is to develop innovative learning solutions to upskill and empower people for the now and for the future.

The Situation

TTRO is a leader in innovation and digital education on a mission to revolutionize digital education. This meant that when they were looking to add to their team, they needed to do it in an innovative way that speaks to their processes. The organisation loved the digital-savvy recruitment process that The Knowledge Trust uses from specific and effective screening forms, Live Google Sheets and the secret ingredient of asynchronous interviews via WhatsApp. As soon as TTRO was able to specify their requirements for the candidates, we rushed to get this amazing opportunity live for our community!

Special Ingredient

To represent this innovative, cutting edge digital energy, TTRO needed to rigorously test their candidates’ articulation and interpretations of creative briefs through voice notes. This is where WhatsApp job applications played a valuable role in receiving applications and voice notes that helped represent a more complete holistic view of these creative candidates. WhatsApp automated interviews allowed TTRO to process additional assessments like a design portfolio and testing design skills while.

WhatsApp interviews also enabled TTRO to increase the accuracy in their hiring process based on the amount of social proof they received from candidates. This process resulted in TTRO receiving over 444 applications and shortlisting them to 69 qualified candidates. The design creatives that fit the pack were interviewed through WhatsApp-powered asynchronous interviews and two superstars were hired!

The Task

The candidate brief was as follows: 
  • Number of candidates: 1
  • Location: Western Cape
  • Qualification: At least a matric
  • Matric Average: At least 70%
  • Screening criteria: The candidate must have taken Maths or Computer Studies, and understand technology
  • Age: 19 to 25 years
  • Ethnicity: All races
  • Gender: Female
  • Available to start: 7 April 2021
  • Stipend: R5000

The Action

At the time of the campaign going live, The Knowledge Trust community had grown to almost 282 000 members who were fully engaged and excited about the new WhatsApp application system!

  1. Access the existing community via the weekly newsletter which receives high engagement, social media and SMS marketing
  2. Specific targeted audiences through targeted emails
  3. Utilize our Bounty Hunter Referral program
  4. Whatsapp groups after application

Partners who helped us

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TTRO-Logo

Engagements: 7 173

Applications: 444

Shortlisted: 69

Interviewed via WhatsApp: 51

Hired: 2

Turn around time: 4 weeks

The Results

The campaign for the Digital Designer resulted in 7,173 opportunity views, 444 qualified applications, 69 shortlisted candidates, 51 interviewed via WhatsApp and 2 lives changed!

We added 2 life-changing opportunities to our toll of over 600 success stories in 2021 alone! 

Collaborate with us as a partner so we can find you the right candidates and spread the word of your opportunities within our trusted community!

The Knowledge Trust is a movement on a mission to make education more accessible to more people, more often, sustainably. Join us!

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